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Req # 7754

Senior Account Executive - Technology (Public Relations)

Location: Bellevue WA US

Job Category: Public Relations

Job Description:

Do you have a passion for storytelling? Do you enjoy taking a complex story that on the surface may be super geeky and making it relevant and interesting to real people? WE Communications is looking for a great storyteller, someone who has a passion for technology's impact on our daily lives and wants to partner with a fabulous group of colleagues to bring those stories to life. Someone who's a seasoned communicator, has strong creative muscles to flex, and craves doing work that has impact. Sound interesting? If so, then maybe this is the role for you!

 

As a team, we support Microsoft's mission of reinventing productivity. A vision that is fundamentally reshaping the way people work - today and in the future. This role will focus on creative storytelling to generates buzz for Office 365 and its core apps & services. The work spans multiple audiences – consumers, tech enthusiasts, IT professionals and business decision makers. We're looking for someone who has a passion for the ever evolving landscape of influence and can identify the new and non-traditional ways to land the right story, with the right audience at the right time. You will be a critical member of the team and responsible for integrating across the entire account to manage and deliver stellar results. Experience in tech PR is a requirement, knowledge of the apps & services economy is a plus.

 

You’ll be a member of a large team that’s focused on fast and nimble work. You’ll work alongside some great dynamic, collaborative people. If you think you’ve got an interesting story to share and the above job description sounds interesting, we’d love to talk.


Responsibilities:

Influencer Engagement

• Identify, build & grow relationships with media/influencers; begin to have exposure to key senior level influencers

• Identify, develop & pitch stories

• Drive strategic recommendations for outreach in integrated marketing or other campaign tactics to impact client/business narrative

• Continue to deepen knowledge of global influencers

Digital & Social Media Acumen

• Partner with the agency’s social/digital leads to drive news strategies

• Lead integrating fresh thinking for social media brainstorms & campaign development

• Oversee account activity & engagements with the agency’s social/digital divisions

• Responsible for consistency of voice/tone among the client’s different social media properties

• Manage the social editorial calendar (& integration with marketing calendar – newsletters, website updates, etc.)

Client Engagement

• Anticipate client communication challenges & develop recommendations

• Consistently provide strategic & tactical counsel that maps to client’s business problem

• Serve as primary day-to-day contact with clients; proactively engage on issues

• Manage projects and news announcements with little guidance

• Report issues with scope of work to leads & make recommendations on ways to resolve

Business Acumen & Strategic Thinking

• Develop & execute integrated communication plans with little guidance

• Coach staff and lead by example regarding utilization management & the impact to team/agency

New Business Development

• Proactively assist team leadership in growing & diversifying existing account beyond current scope

• Identify & create relationships that are mutually beneficial for the agency & clients

• Participate in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings

People Leadership

• Coach & train junior level staff

• Manage up & educate more senior staff on day-to-day business & account health

• May assist in interview & new hire process

 


Qualifications:

• Typically at least 3-4 years’ experience in communications, preferably in an agency setting &/or within applicable industry

• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage

• Has established influential relationships & proactively placed stories

• Demonstrated ability to establish strong client relationships

• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines

• Proficiency in computers & standard office applications (Microsoft Office is preferred)

• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field


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