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Req # 7727

Senior Writer

Location: Bellevue WA US

Job Category: Content

Job Description:

When you work at WE, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our passion and belief in the power of change, discovery and innovation. We invest in our future by creating a fun workplace full of creative, skilled, curious and enthusiastic people. If that sounds like you, we want you here.

 

Are you a born communicator who thrives when crafting an array of content to tell clients’ stories? Picture yourself as WE’s newest senior writer: Among other feats, you’ll create a ton of first-rate internal and external communications materials with flair. You’ll translate complex subjects into vibrant marketing copy — and journalistic content — that is easy to grasp and grabs audiences’ interest. You’ll marinate daily in emerging innovations in business communications and content strategy and marketing. Everyone around you will look better after you edit their writing for style, tone, voice and all-around excellence. They’ll be calmed by the order you exude among chaos while you get your wonk on matrixing audience segments, diving deep into complex topics and surfacing with shining content pearls. Traits we already admire in you are creativity, flexibility, versatility and tech-savviness (if that is even a real word). There’s zero chance to be bored, given the array of storytelling opportunities ahead. Sound like you? Let’s talk.


Responsibilities:

Job Functions:

  • Writes content that is pithy, attention-grabbing and distinctive – while understandable and honoring detailed stylistic and editorial guidelines

  • Contributes to content planning brainstorms, and synthesizes and extends resulting ideas into compelling content packages that may include emails, newsletters, signage, posters, postage mail pieces, blogs, articles, web copy, speeches and video scripts

  • Edits content to boost its effectiveness in engaging various audience segments, optimize all aspects of editorial excellence, and ensure it aligns with style guidelines and grammar and punctuation rulings

  • Adheres to and leads evolving best practices for engaging audiences through each unique content type

  • Follows and enforces in-depth processes and tight timelines, delivering top-notch deliverables within an environment marked by quick-twitch deadlines and rapid content creation cycles

  • For internal communications content (for an external client), analyzes employee programs (including 401(k), healthcare plans, biometric screening and flu shot programs to name a few) and tailors email content to each employee segment as determined through matrixed segmentation

  • Prepares in advance for new project kickoffs and client meetings by reading briefs and other provided background material and developing kickoff questions

  • Conducts the background research required to thoroughly understand content topics and related initiatives and activities, and take fresh approaches to engage audiences through content

  • Works alongside account partners as an extension of their team, joining meetings and immersing to learn and stay up to date on clients’ business and industry

  • Writes for a diverse internal communications audience, taking into account preferences and sensitivities for employees located in and outside the U.S.

  • Maintains and grows client trust by intuiting and exceeding client expectations even when clients haven’t been able to clearly articulate what success means in any given content program

  • Other job duties as assigned


Qualifications:

 

Minimum/Preferred Requirements:

  • Bachelor’s degree or advanced degree in English, Journalism, Marketing, Communications or applicable field is required.
  • 5-7 years’ experience in one or more of the following: journalism, next-generation storytelling, content strategy, employee engagement and benefits programs, social media and marketing. Inclusive of experience with Chicago and AP style to relevant content types, and maintaining and following client and house style guidelines.
  • A solid understanding of the technology industry and drive to stay fresh on outlooks and trends in tech’s intersection with healthcare, social-good and consumer companies.
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel) and familiarity with WordPress, Type Pad or Live Writer, and/or other CMSs.

 

Additional Requirements:

  • Ability to collaborate closely with teams of creatives as well as clients and provide recommendations related to copy

  • Ability to meet tight and frequent deadlines, while having the adaptability for changing priorities

  • Manages own schedule effectively, scheduling projects and shuffling work as necessary

  • Exceptional diplomacy and a proven ability to manage a variety of stakeholders

  • Ability to think on one’s feet to recommend and shape turnkey, creative solutions both in front of clients and day-to-day in the office.

  • Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks

  • Must be able to work more than 40 hours per week on occasion

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